Wednesday, September 23, 2009

Case Study for Communication professionals

Everyday I open my blog stare my photograph for 5 seconds, read my blog for several times and then i remember, ooh i have to log in.. for intial few days the same sequence continued. Again, i used to wonder as to what should i write ? i used to look around, if anything inspired me ... but alas nothing. I used to quietly sign out and get back to my usual work and then for the rest of the day i used to forget that i have anything called as my own blog.

But one thing was on my mind - writing on my own Kokan, as i had recently visited my native - Kokan for Ganpati festival. wanted to write on its people, the small roof top houses with small 'Angan' and water well. The scenic mersmerizing beauty, tall coconut trees at times straight at times curved like an arc, the staple food, fishing boats, river streams etc etc etc. but i was jus waiting for the photos to be uploaded and then start writing over it.

Anyways, for two weeks i was in Thana staying with my vahini as my parents had not returned from village. I used to commute to my office  located at Andheri by train as travelling by bus used to take a hell lot of time. It had become a daily routine for me. I remember, it was Wednesday, that means Non-Veg eating day. I told my vahini that i'll get Butter Chkn from one of the famous resto at Andheri (MIDC) called 'Gazalee'. After paying 286 Rs. jus for 1 butter chkn and 2 kokam kadi (it disturbed my entire budget), I was left with only 20 Rs. I thought of travelling by bus directly to Thane as i was tired of changing ten different mode of transport. So i decided to take non A/C 496 bus to thana. i got into a crowded bus with two parcels in my hand (one of buter chkn & other of kokam kadi). It was too uncomfortable but to my surprise i enjoyed that journey, well ofcourse for some particular reason.

No, there was no handsome guy travelling in that bus but a very unexpected person.

A BEST employee - Conductor. A very negligble post in the hierarchy of the BEST transport. The normal tendency of the conductors is too bad, making people annoyed when they deny to cut tickets for passengers just coz they dont have change and famously known for their rude and foul mouthed, though at times we forget that these poor guys have to stand continously and manage to reach every passenger to give them their tickets so that their travel becomes valid. So sometimes their anger is also justified. But the conductor about whom I am writing was a jolly good fellow and hilarious. His gentle approach made the passengers forget their irritation. though i got a seat later (reserved ladies seat) but i was still listening to him. His smiling face made that hectic and packed crowded journey wonderful. Who says that only people who have climbed the stairs of schools can solve the tedious maths ? His words, statements, the pitch and tone of his voice, his timing of passing some hilarious comments were like a perfectly calculated mathematics.

We take management degrees just to learn how to communicate with your customers and attract them with your kind words. There are big big case studies in the books of MBA's written in wonderful American english language with smooth touch of French words like creme da la creme or derived words from Italian or German language. But this conductor being an illiterate could prove a very good case study for all. With his simple Ghati language he could divert the attention of the public which otherwise would have been cursing their co-passengers. I desparately wanted to tell him that we actually read books to learn this tactics but you proved that big fat books does not necessarily mean big skills, it needs to be within. The skill of convincing your customers and target audience, the art of playing with your words should be in-built. Books are just for the additional knowledge.

Well, though i could not express my thoughts to him, as to be frank I did not have that guts to walk towards him and appreciate but I can never forget this person; short thin built middle aged human being who had a good lesson to teach, especially the Communication Professionals, that includes me too.

Thursday, September 10, 2009

Four Letter Word - Blog

I remember, a year back when millions of people were already blogging and few business minded software professionals were making millions out of this idea and software, I was the person who was not even aware that there is something called as 'Blogs'. When i got into my profession (PR - Public Relations), through one of the assignment i got introduced to this word 'BLOG'. During the brain storming session i was completely blank that what are these people talking about. Despite being a human being on the planet Earth,i felt like an alien. Despite being a Convent student i was surprised by myself that i cannot understand the language coz my mind was hovering over just one word - BLOG. Blog ? Whats that? While the brain storming session was going on in a full swing i was thinking to excuse myself, rushing to my computer (where Google and Dictionary sites are always open) and just type this word Blog and see what the results come, though i could not move out of the cabin of our Creative Head, but my eyes were rolling from one person to another as to who is saying what and who responded to what. Well that only proved to be a good exercise for my eyes (thats it). Rather than searching on google i preferred asking my senior colleague as to what does this '4 Letter' word stands for. Though she gave me that weird surprised look, but she did take that effort to explain me. For her it was like explaining a computer engineer student the meaning and importance of Computer. I too got a bit embarrased but anyways atleast i got introduced to this 4 letter word. And 1 year later i created my own blog, well not bad. So here i get started. I could have created my blog months earlier but i was thinking as to what will be the name of my blog what will be the title name of my blog, what will i write on my blog etc etc. But i forgot that afterall I am a creative person and great ideas dont appear immediately in the creative minds. Well that got proved when several months later when i decided to create my own blog but used to get stuck as to what should be the name, the thought clicked my brain that my own name in itself is so unique that i dont need any other 'creative' name for my blog. And the other name Select Grain personifies the selective thoughts, ideas and articles which are like one polished grain from the whole lot of grains.